INSPIRED CONTINUES ASIAN EXPANSION THROUGH NEW SALES AND INVESTMENTS
17th September 2007

Building on earlier announcements this year, Inspired Gaming Group plc (Inspired), the leading provider of Open Server-Based Gaming (Open SBGTM), is continuing to transform the landscape of the Asian casino market through the supply of its technology. Inspired has secured a new $1 million deal for the deployment of its Open SBGTM software platform in Asia and is also investing a further $5.5 million in Open SBG terminals and other casino gaming terminals into the region. The investment is to supply and install its latest multi-content gaming terminal and slot machines on a revenue share basis with Silver Heritage Limited (SHL), one of the leading operators of terminals to licensed gaming premises in the Asia-Pacific region, and local casino operators.

Inspired has sold an additional 250 server-based gaming licenses and related multi-content terminals, which will lead to a significant deployment of Open SBGTM technology over the next 12 months. The investment and installation of multi-content terminals will also bring long term revenues for the company.

Inspired first expanded into Asia earlier this year with the sale of 50 server-based gaming licenses and related multi-content terminals to SHL in April 2007. Their success led to additional orders for over 250 multi-content terminals in the following two months. This third order brings the number of Inspired terminals sold to Asia on the Open SBG platform to over 500.

The multi-content terminal allows players to benefit from a variety of casino games, including Electronic Roulette, Virtual Sports, Electronic Card Games and Slots, all on one terminal. The terminal operates on Inspired's Open SBGTM platform, which provides the ability to download content remotely and monitor incomes, fault and play data in real time over the network, giving a greater ability to innovate games and a better player experience.

Anne de Kerckhove, Managing Director, Inspired Gaming International, commented: "This announcement is further testament to the appeal and demand for our Open SBGTM platform. Inspired is leading the way in the transformation of the Asian casino market through the supply of our technology and this is a significant step in our strategy for international expansion."

Tim Shepherd, Managing Director SHL, added: "We were very impressed with the performance of the multi-content terminals and Open SBGTM platform and this new agreement will allow us to run fully digital floors in a number of casinos, enabling us to monitor and fix machines remotely, update content at our discretion and change stakes and prizes to produce the best revenues."

Norman Crowley, co-CEO Inspired Gaming Group, concluded: "Our experience around the world, coupled with the announcement of this strategically important investment, means Inspired is fast becoming a significant player in the Asian casino market."

For further information please contact:
Marc Berry
Mantra PR
mberry@mantra-pr.com
Tel: 020 7438 4910

About Inspired Gaming Group
Inspired Gaming Group plc (INGG) is the leading player worldwide in the Open Server-Based Gaming (Open SBG™) market and is also the leading provider of analogue and Open SBG™ machines in the UK for the leisure and gaming markets.

The Group provides Open SBG™ software systems and Open SBG™ digital and networked terminals in 10 countries today. The Group manages over 50,000 machines across the UK, of which in excess of 24,000 are already on the Open SBG™ platform.

The Group's customer base includes bars, casinos, bingo halls, licensed betting offices, holiday parks and other out of home leisure venues. Key customers include the major gaming companies such as William Hill and Gala Coral Group.

The Group is also the leading provider of Fixed Odds Betting Terminals, itbox skill gaming terminals, and other Open SBG™ variants.

www.inspiredgaminggroup.com

About Silver Heritage Limited
Silver Heritage Limited (SHL) is quickly becoming recognized as a market leader in the provision and management of automated and digital gaming to licensed casinos across Asia. Offering casino partners Las Vegas style betting arenas and modern slot machines on their premises, SHL currently has operations contracts for 20 venues across the region.

As a full service electronic gaming management firm, SHL is highly experienced in providing fully automated casino games (such as roulette, baccarat and sic bo), soccer and horse racing wagering, and modern slot machine enterprises to casinos. SHL is in active and advanced negotiations with casino operators in Macau and The Philippines, and is already operating in Cambodia, Laos, Vietnam, and on a cruise ship sailing in South East Asian waters. SHL plans to expand its machine management portfolio to over 5,500 gaming machine stations by 2010, and to operate in over 50 licensed gaming venues in 8 countries across Asia Pacific.