| 17th
September 2007
Building
on earlier announcements this year, Inspired Gaming Group
plc (Inspired), the leading provider of Open Server-Based
Gaming (Open SBGTM), is continuing to transform the landscape
of the Asian casino market through the supply of its technology.
Inspired has secured a new $1 million deal for the deployment
of its Open SBGTM software platform in Asia and is also investing
a further $5.5 million in Open SBG terminals and other casino
gaming terminals into the region. The investment is to supply
and install its latest multi-content gaming terminal and slot
machines on a revenue share basis with Silver Heritage Limited
(SHL), one of the leading operators of terminals to licensed
gaming premises in the Asia-Pacific region, and local casino
operators.
Inspired
has sold an additional 250 server-based gaming licenses and
related multi-content terminals, which will lead to a significant
deployment of Open SBGTM technology over the next 12 months.
The investment and installation of multi-content terminals
will also bring long term revenues for the company.
Inspired
first expanded into Asia earlier this year with the sale of
50 server-based gaming licenses and related multi-content
terminals to SHL in April 2007. Their success led to additional
orders for over 250 multi-content terminals in the following
two months. This third order brings the number of Inspired
terminals sold to Asia on the Open SBG platform to over 500.
The multi-content terminal allows players to benefit from
a variety of casino games, including Electronic Roulette,
Virtual Sports, Electronic Card Games and Slots, all on one
terminal. The terminal operates on Inspired's Open SBGTM platform,
which provides the ability to download content remotely and
monitor incomes, fault and play data in real time over the
network, giving a greater ability to innovate games and a
better player experience.
Anne
de Kerckhove, Managing Director, Inspired Gaming International,
commented: "This announcement is further testament to
the appeal and demand for our Open SBGTM platform. Inspired
is leading the way in the transformation of the Asian casino
market through the supply of our technology and this is a
significant step in our strategy for international expansion."
Tim Shepherd, Managing Director SHL, added: "We were
very impressed with the performance of the multi-content terminals
and Open SBGTM platform and this new agreement will allow
us to run fully digital floors in a number of casinos, enabling
us to monitor and fix machines remotely, update content at
our discretion and change stakes and prizes to produce the
best revenues."
Norman
Crowley, co-CEO Inspired Gaming Group, concluded: "Our
experience around the world, coupled with the announcement
of this strategically important investment, means Inspired
is fast becoming a significant player in the Asian casino
market."
For
further information please contact:
Marc Berry
Mantra PR
mberry@mantra-pr.com
Tel: 020 7438 4910
About
Inspired Gaming Group
Inspired Gaming Group plc (INGG) is the leading player worldwide
in the Open Server-Based Gaming (Open SBG) market and
is also the leading provider of analogue and Open SBG
machines in the UK for the leisure and gaming markets.
The
Group provides Open SBG software systems and Open SBG
digital and networked terminals in 10 countries today. The
Group manages over 50,000 machines across the UK, of which
in excess of 24,000 are already on the Open SBG platform.
The
Group's customer base includes bars, casinos, bingo halls,
licensed betting offices, holiday parks and other out of home
leisure venues. Key customers include the major gaming companies
such as William Hill and Gala Coral Group.
The
Group is also the leading provider of Fixed Odds Betting Terminals,
itbox skill gaming terminals, and other Open SBG variants.
www.inspiredgaminggroup.com
About Silver Heritage Limited
Silver Heritage Limited (SHL) is quickly becoming recognized
as a market leader in the provision and management of automated
and digital gaming to licensed casinos across Asia. Offering
casino partners Las Vegas style betting arenas and modern
slot machines on their premises, SHL currently has operations
contracts for 20 venues across the region.
As a full service electronic gaming management firm, SHL is
highly experienced in providing fully automated casino games
(such as roulette, baccarat and sic bo), soccer and horse
racing wagering, and modern slot machine enterprises to casinos.
SHL is in active and advanced negotiations with casino operators
in Macau and The Philippines, and is already operating in
Cambodia, Laos, Vietnam, and on a cruise ship sailing in South
East Asian waters. SHL plans to expand its machine management
portfolio to over 5,500 gaming machine stations by 2010, and
to operate in over 50 licensed gaming venues in 8 countries
across Asia Pacific.
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