8th February 2010
Inspired Gaming Group (Inspired) today announces an extension to its longstanding agreement with Silver Heritage Limited (SHL) as the exclusive partner for the sale and operation of Open Server-Based Gaming (Open SBGTM) Casino products across Asia-Pacific. The contract is for three years with the ability to automatically extend the agreement.
Strengthening an ongoing relationship between Inspired and SHL, the new agreement follows years of successful collaboration between the two companies. Open SBG™ also allows Inspired and SHL to bring to an enhanced Casino product range to the market, driving innovation and increased efficiencies for casino operators across Asia - Pacific.
SHL already runs Inspired’s content and Open SBG™ platform on over 300 terminals with additional volume to be deployed during 2010 and throughout the agreement, with an initial target in excess of 1,000 units. The terminals with Silver Heritage are already located in Cambodia, Laos and the Philippines, but more countries including India, Macau, Singapore and Vietnam are set to follow as part of the agreement. Inspired’s Open SBG™ has begun to revolutionise the Asian market providing customers with a better all-round gaming experience – and operating partners with increased returns.
Lee Gregory, Managing Director of Bingo and Casino at Inspired Gaming Group, commented: “Asia continues to be a key international market that Inspired is keen to develop and SHL provides us with the perfect opportunity to expand our footprint in Open Server-Based Gaming. Supplying Silver Heritage with our unique Open SBG™ platform and products over the past few years has proved beneficial to both Inspired and SHL, who have shown themselves to be the leading operator of electronic gaming machines in Asia Pacific. Both companies have been profiting from this collaboration with the Inspired product outperforming the major manufacturers in the roulette and slot machine market. The next step was obvious; securing the exclusive partnership with each other to continue to provide customers with the ultimate gaming experience”.
Mike Bolsover, Chief Executive Officer of SHL, added: “Inspired is the world’s leading provider of Open SBG™, with a proven product in Asia, which made it an easy decision to extend our exclusive partnership with them in order to continue to provide a unique experience for our Asian casino and gaming customers. The Inspired product remains a key part of our regional expansion objectives for 2010 and beyond. Silver Heritage already has a strong presence in the Asian-Pacific casino market so the decision to work so closely with Inspired complements both parties.”
For
further information please contact:
Lucy Buckley or Nicole Hudspith
Speed
Tel: 020 7842 3200
E: lucy.buckley@speedcommunications.com
nicole.hudspith@speedcommunications.com
About Inspired Gaming Group
Inspired Gaming Group plc (INGG) is the leading player worldwide
in the Open Server-Based Gaming (Open SBG™) market and
is also the leading provider of analogue and Open SBG™
machines in the UK for the leisure and gaming markets.
The
Group provides Open SBG™ software systems and Open SBG™
digital and networked terminals in 10 countries today. The
Group owns and/or manages approximately 50,000 machines, of
which in excess of 25,000 are already on the Open SBG™
platform.
The
Group's customer base includes bars, casinos, bingo halls,
licensed betting offices, holiday parks and other out of home
leisure venues. Key customers include the major gaming companies
such as Gala Coral Group, William Hill, Betfred, Bourne Leisure and Stanleybet.
The
Group is also the leading provider of Fixed Odds Betting Terminals,
itbox skill gaming terminals, and other Open SBG™ variants.
www.inspiredgaminggroup.com
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