Inspired Gaming Group (Inspired) today announces that its world-leading virtual sports products are live with Paddy Power across all its gaming platforms covering retail, online and mobile. Inspired has been supplying its virtual sports in venues, online and to homes via broadcast networks for over 10 years and Paddy Power has become the first operator to offer the content on mobile handsets making it a truly convergent cross-platform offering.

Paddy Power has a strong brand presence in the UK across retail, online and most recently via mobile. Paddy Power’s customers now have access to a wide range of virtual sports.

Paddy Power has gone live in its Ireland and UK retail estates with Inspired’s Platinum Virtual Sports platform, which is a bespoke system giving the operator full control to select which sports to offer, schedule the timetable of races, matches and numbers draws, and set the margin on each event. Operators with Platinum Virtual Sports can also brand the background environments with their logo and run special promotions.  The rollout will be complete in Q1 2012.

Steve Rogers, Managing Director for Virtual Sports at Inspired commented, “Paddy Power is one of the top sports betting operators and so we’re clearly delighted to launch Virtual Sports with them across all of their platforms. Over the past few years, the growth of our online Virtual Sports revenues in particular have been outstanding and a mobile equivalent is now in high demand with operators and their customers. Inspired is the leader in virtual sports betting because we’re committed to a continual development of new events suitable for deployment across all available delivery platforms. Our mobile virtual sports platform is an extremely important part of this strategy.”  

Andy McCue, Head of UK Retail at Paddy Power, added: “Paddy Power is synonymous with fun and entertainment. We have always been focused on giving our customers the most exciting gaming and betting content, and Virtual Sports will now be an important part of this mix.”

Inspired’s world-leading virtual sports have been extremely successful with operators due to the wide range of sports and the cross-platform flexibility of the system, which generates in excess of US$7bn of revenue and US$950m gross win every year for customers in 33 territories. Paddy Power joins other major operators as Inspired Virtual customers, including Betfred, Coral, William Hill, Ladbrokes, Bet365 and Sky.